In today’s increasingly global and digital environment, protecting your brand and intellectual property (IP) rights is crucial for every business. Intellectual property is a critical asset that influences your company’s growth, reputation, and competitive edge. At Fresco Law, we pride ourselves on providing cutting-edge advice to help clients thrive in the evolving world of tomorrow.

Key Points to Know

1. For many businesses, their brand is a crucial part of their business identity that differentiates them for others. Customers often identify the business by reference to a logo, slogan, color scheme, or even a distinctive sound. However, a business’s IP can also includes other elements including trade secrets, unique processes or inventions.
2. Registering a trademarks involves conducting thorough searches to ensure the uniqueness of your mark and filing the necessary paperwork with relevant authorities. Ensuring those registrations are current also relevant.
3. IP assets can be monetised through licensing, franchising selling or creating additional revenue streams. This places greater emphasis on the importance of an effectively managed IP portfolio aligned with your business strategy and supports long-term growth.
4. Properly secured IP rights enable you to take legal action against unauthorised use or infringement, safeguarding your business interests. Effective enforcement maintains the integrity and value of your IP.
5. Examples of ways to protect IP include robust employment contracts, use of confidentiality agreements with suppliers and partners, considering and properly addressing IP arrangements in contract arrangements.

Fresco Law is here to assist. Contact us today to schedule a consultation and safeguard your business’s most valuable assets.